DIVE INTO
THE BLUE

HUGO BLUE Collection

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denim & streetwear essentials
Get ready with HUGO BLUE

Ready to dive into the blue? Watch the unveiling of the debut collection with a shopping show aired directly from the launch event in Berlin
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Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO
STANDOUT STYLES
The Denim Jacket

For those who dare to do denim differently, the it-jacket from the new collection is a modern take on the classic style staple

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Jeans for Men by BOSS Jeans for Men by BOSS
MORE BLUE DENIM TO EXPLORE

Elevate your everyday with a denim refresh. Discover classic styles in your favourite silhouettes

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