We recently invited a few selected customers to experience the style and spirit of the memorable HUGO BLUE launch event in Berlin. As guests of HUGO, they witnessed firsthand the unveiling of this debut drop through the immersive multiverses of style, entertainment, and gaming.
The HUGO BOSS EXPERIENCE program is not currently available in your country.
We invite you to regularly revisit this page to keep up-to-date on launch information for your region.
