Hugo Blue Collection | Unisex

HUGO BLUE

Ready? HUGO is about to give you a whole new perspective. In Summer 2024, a new blue world is making its debut, with denim and streetwear for changemakers and trailblazers.

Denim is at the heart of the collection, showcased in different ways – think jeans and skirts, jackets, trench coats, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of HUGO's new side.

Welcome to a new universe with more fashion, more attitude, and more denim. However you wear it, wherever you wear it, HUGO Your Way.

Shop Men

Shop Women

Hugo Blue Collection for Men and Women by HUGO

Sweatshirts

For him

For her

T-shirts

For him

For her

Denim

For him

For her

Jackets

For him

For her

GET THE LOOK

MEET THE HOSTS

Luca Lorenz

Luca Lorenz is a content creator from Munich who loves to express herself with extraordinary outfits and different aesthetics. She has a passion for encouraging her ever-growing community to stay out of their comfort zone and find their own personal style.

Nubian Smith

Nubian Smith is renowned social media star whose mantra is to revolutionize creativity, individuality, and authenticity in the industry. His magnetic personality and impeccable style have left an indelible mark on the digital landscape.

BEHIND THE SCENES in berlin

THE denim jacket

For those who dare to do denim differently, the it-jacket from the new collection is a modern take on the classic style staple.

Whether dressing up for a night out or keeping it low-key for a day in town, its authentic shades of blue and logo tape hem delivers a dash of attitude to any look.