DIVE INTO
THE BLUE

HUGO BLUE Collection

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denim & streetwear essentials
Get ready with HUGO BLUE

Ready to dive into the blue? Watch the unveiling of the debut collection with a shopping show aired directly from the launch event in Berlin
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Bold Bomber by Hugo for Women Bold Bomber by Hugo for Women
STANDOUT STYLES
The Bold Bomber

Level up your layers with the water-repellent bomber jacket, cut to a straight fit and ready to be worn your way

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Denim for Women by BOSS Denim for Women by BOSS
MORE BLUE DENIM TO EXPLORE

Elevate your everyday with a denim refresh. Discover classic styles in your favourite silhouettes

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