Our BE YOUR OWN BOSS campaign has witnessed every BOSS champion living extraordinary lives, driven by confidence and forward-looking vision. This season we take a look at how our choices make us the BOSSes we are today. The power to be your own BOSS lies within you.
SHOP THE LOOK
spring/summer 24
EXPLORE THE NEW COLLECTION
Soft shades and light textures take centre stage in a new-season drop that provides a fresh perspective on classic pieces.
A recurring motif for Spring/Summer 24 is the new Double B, an interlocking and iconic insignia. This distinctive detail, with its interwoven design, embodies the spirit of a true BOSS. Discover Double B and tap into the power we all carry within.
Brazilian supermodel and philanthropist Gisele Bundchen is recognised as one of the most influential figures in the fashion industry, having been the most in-demand cover girl of her generation and opened countless prestigious fashion shows.
matteo berrettini
Matteo Berrettini is
one of the world's best tennis players having won over 100 tour-level matches. A two-time winner of the BOSS Open, he is the only Italian player to ever reach
the final of the Wimbledon Championships.
Adwoa Aboah
British-Ghanian model and activist Adwoa Aboah has become a powerful force in the world of fashion through her unique beauty, bold style, and dedication to promoting inclusivity and diversity.
lee minho
Award-winning South Korean actor, singer, model, businessman, Lee Minho has earned worldwide acclaim for his performances in hit dramas and his success has seen him become the most followed South Korean actor on social media.