DIVE INTO
THE BLUE

SCROLL DOWN

TOGETHER IN BLUE
THE NEW DROP
HUGO X ROBLOX

TOGETHER IN BLUE

HUGO BLUE

Ready to enter a new blue world? HUGO will give you a fresh perspective on denim and streetwear, designed for changemakers and rulebreakers.

Denim is at the heart of this collection – featured everywhere from jeans to skirts, jackets, trench coats, shorts, and more. Plus, slouchy, printed jersey staples and bold logo details add to the effortless vibes.

THE NEW DROP

For him
For her

GET THE LOOK

Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO
Hugo Blue Collection for Women by HUGO Hugo Blue Collection for Women by HUGO
Hugo Blue Collection for Men by HUGO Hugo Blue Collection for Men by HUGO

all-gender
styles

Express your individuality with new gender-neutral pieces that redefine the boundaries of style.

Shop all-gender styles

Cotton-terry hoodie with street-food graphics
Cotton-terry hoodie with street-food graphics
Shop now
Oversized-fit denim jacket with contrast stitching
Oversized-fit denim jacket with contrast stitching
Shop now
Water-repellent bomber jacket with branded zip puller
Water-repellent bomber jacket with branded zip puller
Shop now
All-gender relaxed-fit hoodie in cotton terry
All-gender relaxed-fit hoodie in cotton terry
Shop now
Cotton-terry hoodie with street-food graphics
Cotton-terry hoodie with street-food graphics
Shop now
Cotton-terry loose-fit hoodie with logo details
Cotton-terry loose-fit hoodie with logo details
Shop now
All-gender relaxed-fit hoodie in cotton terry
All-gender relaxed-fit hoodie in cotton terry
Shop now

HUGO x roblox

Take a leap into the Metaverse with PLANET HUGO, our ever-evolving Roblox realm. In HUGO HANGOUT, enjoy a virtual shopping experience, digital HUGO merch, events, and loyalty rewards. In HUGO FASHION MATCH, play a styling game that puts HUGO denim (and your creative skills) in the spotlight.

ENTER PLANET HUGO

Hugo Blue Collection for Men and Women by HUGO Hugo Blue Collection for Men and Women by HUGO

SHOP THE
ENTIRE COLLECTION

For him
For her